Runway 200

A startup that gives second chances. Make your mistakes on play money.

Practice the calls founders make: 200 weeks, one turn per week. Replay the same world and make a different call.

Start for free Buy for $12

◂ the first ten — free, no sign-uptwo hundred weeks ▸

01

One week —
one turn.

The game stops only at forks. Pick one and see what happens.

week 14attention: ●●●○○

Third customer in a row: “We’d buy, but we need an export into our system.”

← pick an option

02

Money runs out quietly.
Then all at once.

week 1cash $30,000runway —When will yours run out? Find out

03

At the end — a review.
Not a grade, but a “why”.

The turning week, what dragged you down and what the market was really like.

Start your own run

run review · sampleworld 1007

Cash hit zero in week 94.

Turning point — week 52: you gained 1.4 paying customers a week, after it — 0.2.

what was true · hidden until the end

Onboardingthe main lever · 3 person-weeks invested
Qualityalmost nothing · 21 person-weeks invested

Lasted longer than 71% of runscompared with 160 test runs on the same rules

04

One world for two.

Same customers, same outages, the same investor in the same week. Only your decisions differ.

world no.1007

Play this world

05

One payment. No subscription.

$0weeks 1–10
no sign-up
$12weeks 11–200
once and for good
Start for free Buy for $12

unlimited runs · key for 3 devices · Russian card, SBP or USDT · charged as 990 ₽ · Visa and Mastercard temporarily unavailable · terms

Isn’t two hundred weeks a lot?

No. A week in the game is a turn, not seven days. Weeks with nothing to decide get fast-forwarded in one line. Play at your own pace: your run is saved, and you can come back to it any time.

What happens to my run after I pay?

Nothing resets: same week, same world, same decisions. Week eleven just stops running into the purchase screen.

Is the key an account?

No. You get the key on purchase; it works on three devices, and if you lose it we’ll resend it via Telegram. Runs with a purchase show up in your profile: sign in with Telegram or a login.

Can I play without buying?

Yes: the full first ten weeks, up to the first period report, with no sign-up.

06

Startups in plain words.

All blog posts →

Unit economics in plain wordsWhat CAC, LTV and churn are, how to calculate them on a napkin, and why early on these numbers are an estimate, not a fact. Startup runwayWhat a startup's runway is, how to calculate it in a minute, why it's shorter than it looks, and how many months before zero to start looking for money. Price warWhat to do when a competitor undercuts you: cut your price, hold it, or retreat into a niche — and why a discount brings different customers, not cheaper ones. Founder dilutionWhat founder dilution is, how it adds up over several rounds and employee options, and why the percentage matters more than the amount on the term sheet. A startup's first hireWhen to make a startup's first hire, whom to hire first — an engineer, a salesperson or support — and why a new hire costs money long before paying off. Customer interviewsHow to run customer interviews, what to ask, how many conversations you need, and why five glowing reviews prove nothing yet. Customer churnHow to calculate customer churn, why you look at it by cohort, and why with steady churn your customer count stops growing no matter how much you spend on ads. Nobody decides for the playerWhy Runway 200 has no “do the sensible thing” button, and why every fork has a “do nothing” option. Unit economics calculatorA free unit economics calculator: enter price, margin, churn and acquisition cost to get LTV, LTV/CAC, the payback period and your growth ceiling. Startup runway calculatorA free runway calculator: enter cash in the bank, costs and revenue to see how many months your money lasts, when it runs out and when to start raising. Startup glossaryWhat runway, burn rate, MRR, churn, cohorts, CAC, LTV, unit economics, the rule of 40, product-market fit and dilution mean — short, with formulas and examples.

Week one is waiting.

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